There are certain aesthetic and design considerations for the ‘Man of the Woods’ visual language.
First and foremost is the analog and handmade qualities that are a core to the music that are then carried through in the design components.
From the hand drawn word and icon marks, to the title that Justin wrote himself, or even the tear sheet style collages that were made by hand and scanned in, there is nothing artificial about any of the design elements or artifacts made for the promotion of this album.
Maroon 5 has been a staple in pop music over the last 15 years. To promote their newest album, Red Pill Blues, they were looking for a content experience that would resonate with a younger demographic of fans and allow them to engage and interact on a deeper level. They also wanted unique experiences created for the album name and cover reveal, the tour announcement, and the album release itself.
Over the course of two months, we created interactive games, quizzes, teaser content, and more. All content was designed to be engaging and raise awareness for an event - whether it be the album cover reveal, the tour announcement or the album release. We created animated content, as well as repurposed past tour footage and clips from recording sessions in order to design exlusive experiences. By using IG and Snapchat Stories, we were able to keep fans coming back consistently, and delivered unique content each day. Positive reactions to the content flowed in through Tweets and comments, and fans loved the opportunity to engage; we had over 75,000 screenshots taken on Snapchat alone, as well as over 12,000 messages and submissions. The album soared past expectations for sales and plays in its first week.
To release the new Curry 4’s, we created a fully immersive gaming experience and launched it on the NBA’s favorite Instagram account.
We created The Curry 4 More Challenge entirely for Instagram Stories. The game featured all the colorways of the new release, including the ‘MORE RANGE’ shoe that was double the points. The game was designed to create a realistic shopping experience around the shoe in an innovative and creative way.
To launch the game, we partnered with NBA players’ favorite Instagram account, House of Highlights. The account is known for having the most engaged NBA crowd, with stars like Lebron James, Joel Embiid, and Boogie Cousins following the account, we knew the following would appreciate a special treat from the two time MVP.
We created a series of statics and cinemagraphs for the mobile release of Injustice 2. These images are seen throughout various social media channels.
By leveraging one of the most world wide known brands, Warner Brothers game titles, Injustice 2 fast became a popular game of the mobile industry. During and prior to the mobile release of Injustice 2, Craftsman Plus created series of static and cinemagraph rich media ads, using images across various social media channels and even billboard placements to increase awareness for the game. Play with your favorite heroes including Superman, Wonder Woman, Supergirl and Batman to level up, gain armor and challenge the opponents. Play as a good guy, or if you think that’s no fun, play as your favorite villain with weapons, animations, and fun gameplay combat style to enjoy one of the most popular game titles ever.
All the news you want. All in one place.
News collects all the stories you want to read — so you no longer need to move from app to app to stay informed. And with the For You tab, it’s easier than ever to find the stories that matter most to you. News also features breaking news notifications and subscriptions to some of your favorite publications.
We were given the opportunity to team up with the world's most renown tech company to spread the news of their latest expansion to iOS.
To create a more personal connection between fans and the global AS Roma team and players, we launched a weekly player episode and microsite to let fans in on a little more than soccer stats about the players.
Every week a new player was featured on the show, and through ten different Instagram Stories posts, we built a more personal connection with fans and the player. The shows and questions varied from soccer moments and highlights, to skilled challenges, and more personal questions unrelated to soccer.
At the end of every episode, fans would swipe up to a custom built microsite designed around that specific player. The microsite was filled with more information, interactive games, highlights and more - all designed for mobile. To increase engagement, a signed jersey was given away at the end of every episode.
To promote Florida International University's incentive for students to graduate on time, we created a series of Motion Graphic explainer videos. The videos engage with students to explain the exact steps to take in order to guarantee success and how to Finish in 4 years.
Crunched is a free cloud accounting software that helps you manage your bookkeeping, send invoices, collect payments & more.
The campaign was conducted over a time span of 5 months, with social media posts for Facebook and Twitter nearly everyday. The goal of the campaign was to reach local business owners via social media ads which would convert them to using Crunched services. Posts varied between motivational quotes, business management suggestions, and infographics.