To release the new Curry 4’s, we created a fully immersive gaming experience and launched it on the NBA’s favorite Instagram account.
We created The Curry 4 More Challenge entirely for Instagram Stories. The game featured all the colorways of the new release, including the ‘MORE RANGE’ shoe that was double the points. The game was designed to create a realistic shopping experience around the shoe in an innovative and creative way.
To launch the game, we partnered with NBA players’ favorite Instagram account, House of Highlights. The account is known for having the most engaged NBA crowd, with stars like Lebron James, Joel Embiid, and Boogie Cousins following the account, we knew the following would appreciate a special treat from the two time MVP.