Quinnipiac is a leading academic University with a Division 1 Athletics program to match. Looking to build excitement on campus for all 22 teams, Quinnipiac partnered with Lilo to do something that has never been done on Snapchat.
The pilot season ran twice a week throughout the semester, with over 60 total episodes. Episodes were packed with the week’s top plays, interviews, stats, and interactive games. We leveraged campus influencers and existing social channels to own the campus.