Maroon 5 has been a staple in pop music over the last 15 years. To promote their newest album, Red Pill Blues, they were looking for a content experience that would resonate with a younger demographic of fans and allow them to engage and interact on a deeper level. They also wanted unique experiences created for the album name and cover reveal, the tour announcement, and the album release itself.
Over the course of two months, we created interactive games, quizzes, teaser content, and more. All content was designed to be engaging and raise awareness for an event - whether it be the album cover reveal, the tour announcement or the album release. We created animated content, as well as repurposed past tour footage and clips from recording sessions in order to design exlusive experiences. By using IG and Snapchat Stories, we were able to keep fans coming back consistently, and delivered unique content each day. Positive reactions to the content flowed in through Tweets and comments, and fans loved the opportunity to engage; we had over 75,000 screenshots taken on Snapchat alone, as well as over 12,000 messages and submissions. The album soared past expectations for sales and plays in its first week.