To create a more personal connection between fans and the global AS Roma team and players, we launched a weekly player episode and microsite to let fans in on a little more than soccer stats about the players.
Every week a new player was featured on the show, and through ten different Instagram Stories posts, we built a more personal connection with fans and the player. The shows and questions varied from soccer moments and highlights, to skilled challenges, and more personal questions unrelated to soccer.
At the end of every episode, fans would swipe up to a custom built microsite designed around that specific player. The microsite was filled with more information, interactive games, highlights and more - all designed for mobile. To increase engagement, a signed jersey was given away at the end of every episode.